Wedding Venue Marketing – Rapid Success in Just 15 Days
Eagle Ridge Lodge, a brand new wedding venue nestled atop a mountain in Lyons, Colorado, sought to quickly establish its presence in the competitive wedding industry in Colorado. Partnering with Visibil Venue Marketing Solutions, they aimed to attract engaged couples and secure bookings promptly. Here's a look at the remarkable results achieved within the first 15 days of our collaboration.
The Results (First 15 Days):
- 2 weddings booked, totaling $17,000 in revenue.
- 31 leads generated with a modest $15/day ad spend.
- 17 tours scheduled within the first 30 days.
Watch The Owners Testimonial Video Here:
Our Strategy:
Targeted Paid Advertising
We launched a focused advertising campaign on Meta platforms (Facebook and Instagram), utilizing Eagle Ridge Lodge's existing high-quality images/videos. Our team crafted compelling ads that showcased the venue's unique features, such as its views of the Rocky Mountain National Park and eco-friendly accommodations. To create urgency and attract immediate interest, we included limited-time offers tailored to engaged couples.
Precision Audience Targeting
We used Meta’s targeting tools to show our ads to recently engaged couples in Colorado who were actively looking for a wedding venue. This helped make sure our ads reached the right people, those most likely to be interested in Eagle Ridge Lodge.
Customized Landing Pages
We developed a dedicated landing page for Eagle Ridge Lodge, providing an easy-to-use scheduling system for tours. Allowing potential clients to easily book tours through a calendar on our landing pages (funnels).
Automated Follow-Up System
We implemented an automated text/email system that sent personalized text messages and emails within 5 minutes of their inquiry. This significantly increased conversions, and is a must when running ads for a venue.
Pre-Qualification Measures
To ensure the quality of leads, we incorporated pre-qualification questions into the tourbooking process and provided transparent pricing information before each prospect toured the property. This approach filtered out low-intent inquiries and set clear expectations for potential clients.
Conclusion:
With smart ads, clear targeting, custom conversion funnels, and automated follow-ups, Eagle Ridge Lodge got off to a strong start—booking weddings and filling their calendar within just 15 days of opening. This shows how the right marketing can help new venues succeed fast.
