Over the past few months, we've been working with Merchant and Main, a well-loved Bay Area restaurant. They wanted to freshen up their image and attract younger customers after being in business for 38 years. Our team at Visibil Solutions was excited to help, making their social media lively and fun. Here’s what we did and the great results we saw:
Our Strategy:
- Content Creation: We organized professional photo and video shoots, producing standout content that captures the essence of Merchant and Main. Our focus was on quality and creativity to draw attention in a crowded digital landscape.
- Engagement Strategy: Understanding the power of connection, we crafted captions that mixed humor with relatability, aiming to strike a chord with a younger audience. Our strategy was to make each post not just seen but felt.
- Optimal Timing and Trends: By analyzing data, we pinpointed the best times to post, ensuring maximum engagement. We leveraged trending audio and innovative editing techniques for each video, significantly boosting our content's performance in social media algorithms.
- Personal Touch: Highlighting the people behind the plates, we featured photos and stories of the restaurant's team, from the chefs to the owners. This human element leads to a 38% increase in likes across Instagram, proving that authenticity resonates with audiences.
This effort really paid off, with more people engaging online and more customers coming in. Take a look at the awesome pictures and videos that helped make this happen. See their Instagram here.
Social media success, especially for restaurants and hotels, means showing off what’s special about you and creating a community. It’s about being real, talking directly with your followers, and making content that encourages people to visit. We’re proud to have done this for Merchant and Main and look forward to helping more businesses do the same.
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